When is the best time to start using topical facial estrogen, and why?

The best time is usually in perimenopause, when estrogen starts to decline and skin changes first begin to show up.

At Alloy, we think of topical facial estrogen as a way to get ahead of the curve. As estrogen drops, skin tends to get thinner, drier, and less elastic, and collagen starts to decline too. Starting earlier can help support hydration, firmness, and skin resilience before those changes deepen.

If you’re already in menopause, it can still be worth using. The goal then is more about restoring some of what hormonal shifts have taken away, like moisture, texture, and firmness.

If you want the deeper medical explanation, this article is the best place to start: Why topical estrogen should be part of your skincare

And if you want product details, here’s our topical estriol cream: M4 Face Cream Rx

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This answer was created using the following resources:

• Topical Estrogen's Role in Healthy, Radiant Skin | Dr. Ellen Gendler & Dr. Corinne Menn - Timing & Expectations

• Dr. Ellen Gendler on Why You Should Put Estrogen On Your Face

• Pelvic Power:What Every Woman Should Know | Dr. Sara Reardon - Safety and Alternatives for Topical Estrogen

• Topical Estrogen: Tips from Dr. Ellen Gendler

• Skincare Routine | M4