"Unlike their parents, the Gen-Xer or elder millennial on your screen and in your life has zero interest in suffering silently through this often annoying and sometimes debilitating transition. It’s why telehealth companies have recently emerged...former Marie Claire editor-in-chief Anne Fulenwider’s My Alloy, a site that virtually connects women with menopause-trained doctors who prescribe and deliver various forms of HRT/MRT right to their door. Fulenwider has found that consumers crave science-backed facts to be convinced that sites like MyAlloy are the real deal."

"What Alloy Health has started offering its customers is a topical version of sildenafil, which it has branded as Oh-mazing Cream. Containing a percentage that is a fraction of the dose men take, the topical sildenafil, says Molenaar, functions the same way but, unlike its oral predecessor, has no contraindications."

"Alloy holds online support groups where women, clearly of varying socioeconomic backgrounds, often vent — about how hard it was for them to find relief, how much they are still suffering or how traumatized they still are by the lack of compassion and concern they encountered when seeking help for distressing symptoms. The space was clearly a no-judgment zone, a place where women could talk about how they personally felt about the risks and benefits of taking hormones."